Privacy Policy

Effective Date: May 16, 2026  |  Last Updated: May 16, 2026

At East Coast Wings, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe, responsible, and transparent manner. This Privacy Policy applies to all users of our website, mobile applications, online ordering systems, loyalty programs, and any other digital or in-person services we offer. By accessing or using our services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

We operate in accordance with applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and any other applicable state consumer protection statutes. Where relevant, we will identify your specific rights under these laws.

1. About Us

East Coast Wings is a food service business operating in the United States. We provide dine-in, takeout, online ordering, and catering services to customers across our service areas. Our primary digital presence is maintained through our website at eastcoastwings.click.

For all privacy-related inquiries, you may contact us using the following details:

2. Information We Collect

We collect several types of information to provide, improve, and personalize our services. The categories below describe the personal and non-personal information we may collect from you directly, automatically, or through third parties.

2.1 Personal Information You Provide Directly

When you interact with our website, create an account, place an order, sign up for our newsletter, or contact us, you may voluntarily provide us with the following categories of personal information:

• Identity Information: Your full name, username, or display name used for account registration.
• Contact Information: Email address, phone number, and mailing or delivery address.
• Account Credentials: Username, password (stored in encrypted form), and security questions or answers.
• Order Information: Food preferences, dietary restrictions, customization requests, order history, and delivery instructions.
• Payment Information: Credit card numbers, debit card details, billing address, and other payment-related data. Please note that full payment card data is processed through secure, PCI DSS-compliant third-party payment processors and is not stored directly on our servers.
• Communication Data: Any messages, feedback, complaints, reviews, or inquiries you submit to us via email, contact forms, or customer service channels.
• Loyalty Program Data: Points earned, rewards redeemed, participation history, and associated preferences if you enroll in any loyalty or rewards programs we offer.
• Catering and Event Information: Date, location, number of guests, menu selections, and special requests for catering orders.

2.2 Information Collected Automatically

When you visit our website at eastcoastwings.click, we automatically collect certain technical and usage information through cookies, web beacons, pixel tags, and similar tracking technologies. This may include:

• Device Information: Device type, operating system, browser type and version, screen resolution, and device identifiers.
• Log Data: IP address, date and time of access, pages viewed, time spent on each page, referring URLs, and exit pages.
• Location Data: General geographic location derived from your IP address, or more precise location data if you grant permission through your browser or device settings for features such as finding nearby locations.
• Usage Data: Clickstream data, search queries made on our website, items viewed or added to your cart, and interaction with our menus or promotional materials.
• Cookie and Tracking Data: Information gathered through first-party and third-party cookies, including session cookies, persistent cookies, and analytics identifiers. For more details, see our Cookie Usage section (Section 8) below.

2.3 Information from Third Parties

We may also receive personal information about you from third parties in certain circumstances, including:

• Social Media Platforms: If you log into our website or services using a social media account (such as Facebook or Google), we may receive profile information, email address, and other data permitted by your social platform's privacy settings.
• Food Delivery Partners: Third-party delivery platforms or aggregators through which you may place orders for our food products may share order-related information with us.
• Analytics Providers: Services such as Google Analytics may provide us with aggregated or individual-level reports about how users interact with our website.
• Advertising Networks: We may receive information from advertising partners to help us measure the effectiveness of our marketing campaigns or to deliver targeted advertisements.
• Payment Processors: Transaction confirmation details and payment status updates from our payment processing partners.

3. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes. The legal bases upon which we rely include the performance of a contract (processing your orders), your consent (marketing communications), our legitimate business interests, and compliance with legal obligations.

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, whether placed online, via mobile app, or through delivery partners.
• Managing your account, including authentication and account security.
• Communicating with you about your orders, confirming transactions, providing receipts, and updating you on delivery or pickup status.
• Managing catering orders, event reservations, and custom requests.
• Operating our customer loyalty and rewards programs.

3.2 Customer Service and Communications

• Responding to your inquiries, complaints, and feedback in a timely and professional manner.
• Sending you service-related notifications, such as changes to our menu, operating hours, or terms of service.
• Notifying you of any updates to this Privacy Policy or other important legal documents.

3.3 Marketing and Promotional Activities

• Sending you promotional emails, newsletters, special offers, discount codes, and marketing communications about our food products and services, subject to your consent and opt-in preferences.
• Personalizing your experience on our website by displaying content, menu recommendations, or promotions relevant to your preferences and order history.
• Conducting targeted advertising campaigns through third-party digital advertising networks, including retargeting campaigns based on your browsing behavior on our site.
• You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected].

3.4 Analytics and Business Improvement

• Analyzing usage patterns, website traffic, and customer behavior to improve the design, functionality, and content of our website and digital services.
• Understanding customer preferences and trends to inform menu development, pricing strategies, and service enhancements.
• Monitoring and evaluating the performance of our marketing campaigns and promotional activities.
• Conducting market research and customer satisfaction surveys.

3.5 Security and Fraud Prevention

• Detecting, investigating, and preventing fraudulent transactions, unauthorized access, and other illegal or prohibited activities.
• Verifying the identity of users and ensuring the security of accounts and payment information.
• Monitoring our systems for security vulnerabilities and responding to potential threats.

3.6 Legal and Regulatory Compliance

• Complying with applicable federal and state laws, regulations, and legal processes.
• Responding to lawful requests from government authorities, law enforcement agencies, or courts.
• Enforcing our Terms of Service and other agreements.
• Establishing, exercising, or defending legal claims.

4. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your information with certain trusted partners and service providers under the circumstances described below. We require all third parties to maintain appropriate security standards and to use your data only for the purposes we specify.

4.1 Service Providers and Business Partners

We engage third-party service providers who perform functions on our behalf and who are contractually obligated to protect your data. These include:

• Payment Processors: Companies such as Stripe, Square, or similar processors that handle payment card transactions securely on our behalf.
• Delivery Partners: Third-party delivery platforms and courier services that fulfill delivery orders placed through our website or partner applications.
• Cloud Hosting and IT Services: Providers that host our website, databases, and applications on secure cloud infrastructure.
• Email and Marketing Platforms: Tools such as Mailchimp or similar services used to send marketing and transactional emails.
• Analytics Providers: Services such as Google Analytics that help us understand website traffic and user behavior.
• Customer Support Tools: Platforms that assist us in managing customer service inquiries and communications.
• Advertising Networks: Digital advertising platforms that help us run targeted marketing campaigns.

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information when we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or lawful request from a government or law enforcement authority.
• Protect and defend the rights, property, or safety of East Coast Wings, our customers, employees, or the general public.
• Investigate, prevent, or take action against suspected illegal activity, fraud, or violations of our Terms of Service.

4.3 Business Transfers

In the event that East Coast Wings undergoes a merger, acquisition, sale of assets, bankruptcy, or other corporate transaction, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website prior to your information being transferred and becoming subject to a different privacy policy.

4.4 Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for industry analysis, research, marketing, or other business purposes. This information does not constitute personal information under applicable privacy laws.

4.5 California-Specific Disclosures (CCPA/CPRA)

For California residents, we are required to disclose that we may share personal information with third parties in ways that may constitute "sharing" for cross-context behavioral advertising purposes under the CPRA, even if no monetary consideration is exchanged. California residents have the right to opt out of such sharing. Please see Section 7 below for instructions on exercising your California privacy rights.

5. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, loss, or destruction.

5.1 Technical Safeguards

• Encryption: We use industry-standard SSL/TLS encryption to protect data transmitted between your browser and our website. Sensitive data, including passwords and payment information, is encrypted both in transit and at rest.
• Secure Payment Processing: All payment card data is processed through PCI DSS-compliant third-party payment processors. We do not store full credit or debit card numbers on our systems.
• Firewalls and Intrusion Detection: We employ firewalls, intrusion detection systems, and regular security monitoring to protect our servers and databases.
• Access Controls: Access to personal data is restricted to authorized employees and service providers who have a legitimate need to access it for business purposes.

5.2 Administrative Safeguards

• We maintain internal data protection policies and procedures and provide regular training to our employees on data privacy and security best practices.
• We conduct periodic risk assessments and security audits to identify and address potential vulnerabilities in our systems.
• We have established data breach response procedures to detect, contain, and notify affected individuals of any security incidents in accordance with applicable law.

5.3 Your Role in Data Security

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account. Please use a strong, unique password and do not share your login details with anyone. If you suspect unauthorized access to your account, please contact us immediately at [email protected].

6. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, and as required by applicable laws and regulations. The specific retention periods we apply vary depending on the type of data and the purpose of processing:

When your personal information is no longer required, we will securely delete, anonymize, or destroy it in accordance with our data retention and disposal procedures.

7. Your Privacy Rights

Depending on your location within the United States, you may have specific rights regarding your personal information. We are committed to honoring these rights and responding to your requests in a timely manner. Please note that these rights may be subject to certain limitations and exceptions under applicable law.

7.1 Rights Available to All Users

• Right to Access: You have the right to request confirmation of whether we process your personal information and, if so, to receive a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions (e.g., where we are required by law to retain the data or where it is necessary to complete a transaction you requested).
• Right to Opt Out of Marketing: You may opt out of receiving marketing communications from us at any time by using the unsubscribe link in our emails or by contacting us directly.
• Right to Data Portability: You may request that we provide your personal information in a structured, commonly used, machine-readable format so that you can transfer it to another service provider where technically feasible.

7.2 California Residents — CCPA/CPRA Rights

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), effective January 1, 2023:

• Right to Know: You have the right to know what categories of personal information we collect, the purposes for which we use it, the categories of third parties with whom we share it, and whether we sell or share your personal information.
• Right to Opt Out of Sale or Sharing: You have the right to opt out of the sale of your personal information or its sharing for cross-context behavioral advertising purposes. To exercise this right, click the "Do Not Sell or Share My Personal Information" link on our website or contact us at [email protected].
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information (such as precise geolocation, financial data, or health-related data) to purposes strictly necessary for providing our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a lower quality of service because you exercised your privacy rights.
• Authorized Agents: You may designate an authorized agent to submit privacy requests on your behalf. We may require verification of the agent's authorization before processing the request.

7.3 How to Submit a Privacy Request

To exercise any of your privacy rights, please contact us using the following methods:

• Email: [email protected] (subject line: "Privacy Rights Request")
• Website: eastcoastwings.click

We will acknowledge receipt of your request within 10 business days and respond to your request within 45 days from the date of receipt. If we need additional time (up to 90 days total), we will notify you of the extension and the reason for it within the initial 45-day period. We may need to verify your identity before processing your request to protect the security of your personal information.

8. Cookie Usage

Our website at eastcoastwings.click uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertisements. This section provides a brief overview of our cookie practices.

8.1 What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. They allow the website to recognize your device, remember your preferences, and collect usage information.

8.2 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the operation of our website, including enabling you to log in, place orders, and use the shopping cart. These cookies cannot be disabled without affecting core website functionality.
• Performance and Analytics Cookies: Collect information about how you use our website (e.g., pages visited, time spent, errors encountered) to help us improve performance and user experience. We use tools such as Google Analytics for this purpose.
• Functionality Cookies: Remember your preferences, such as your preferred language, location, or saved items, to provide a more personalized experience.
• Marketing and Advertising Cookies: Used to track your browsing activity and deliver targeted advertisements relevant to your interests. These may be set by third-party advertising partners.

8.3 Managing Your Cookie Preferences

You may control and manage cookies through your browser settings or by using our cookie consent management tool when you first visit our website. Please note that disabling certain cookies may affect the functionality of our website and your ability to use some of our services. For more detailed information about the specific cookies we use and how to manage them, please refer to our full Cookie Policy, available on our website.

9. Children's Privacy

Our website and services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13, as defined under the Children's Online Privacy Protection Act (COPPA), or from minors under 18 years of age without verifiable parental consent.

If you are under 18 years of age, please do not use our website or submit any personal information to us. If you are a parent or legal guardian and you believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected] and we will take prompt steps to delete such information from our records.

We do not intentionally market our services to children or use their personal information for any purpose. If we discover that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will delete that information as quickly as possible.

10. International Data Transfers

East Coast Wings is a United States-based food service business and primarily processes and stores personal information within the United States. Our servers and service providers are generally located within the United States, and all processing activities are subject to applicable U.S. federal and state privacy laws.

If you are accessing our website from outside the United States, please be aware that your personal information will be transferred to, processed, and stored in the United States, where data protection laws may differ from those in your country of residence. By using our website and services from outside the United States, you acknowledge and consent to the transfer of your information to the United States for processing in accordance with this Privacy Policy.

When we engage international service providers or when data is transferred across borders as part of our operations, we take appropriate measures to ensure that your personal information receives adequate protection, including through the use of standard contractual clauses, data processing agreements, or other legally recognized transfer mechanisms as applicable.

11. Third-Party Links and Websites

Our website may contain links to third-party websites, applications, or services, including social media platforms, delivery partner websites, and payment gateways. These third-party sites have their own privacy policies and data collection practices, which are independent of and not governed by this Privacy Policy. We are not responsible for the privacy practices or content of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit through links on our site before providing any personal information. The inclusion of a link to a third-party website does not imply our endorsement of that site or its privacy practices.

12. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our data practices, business operations, or applicable laws. When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this page.
• Post a prominent notice on our website at eastcoastwings.click informing you of the changes.
• Where required by law or where the changes significantly affect your rights, send you an email notification to the address associated with your account.

Your continued use of our website and services after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. If you do not agree with the changes, you should discontinue use of our services and may request deletion of your personal information as described in Section 7.

13. Complaints and Data Protection Authority

If you believe that we have not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to contact us first so that we can attempt to resolve your concern promptly.

13.1 Contacting Us Directly

To raise a privacy concern or complaint, please contact our privacy team:

• Email: [email protected]
• Subject Line: "Privacy Complaint"
• Website: eastcoastwings.click

We will acknowledge your complaint within 5 business days and work to provide a substantive response within 30 days.

13.2 Filing a Complaint with a Regulatory Authority

If you are not satisfied with our response or believe that your privacy rights have been violated, you may file a complaint with the relevant regulatory authority depending on your state of residence:

Residents of other states with specific privacy rights (including but not limited to Colorado, Connecticut, Virginia, Texas, and Florida) may also have the right to file complaints with their respective state attorneys general or consumer protection offices. We encourage you to consult the official website of your state's attorney general for specific complaint procedures.

14. Contact Information for Privacy Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to responding to all privacy-related inquiries in a timely and transparent manner.

When contacting us regarding a privacy matter, please provide the following information so that we can process your request efficiently:

• Your full name and contact email address.
• A clear description of your request or concern (e.g., access request, deletion request, complaint).
• Any relevant details such as your account username or order number, if applicable.
• Proof of identity, if we require verification to process your request.

We are dedicated to protecting your privacy and appreciate your trust in East Coast Wings. Your privacy matters to us, and we will always strive to handle your personal information with the utmost care, respect, and transparency.

This Privacy Policy was last updated on May 16, 2026. © 2026 East Coast Wings. All rights reserved. | eastcoastwings.click